Nowadays, all companies in the world use websites. This is one way of advertising and selling goods and services. It is not enough to write a website for a good conversion. Its content must attract the attention of users. The ux audit services are used to determine the effectiveness of the work. Specialists carry out an analysis of the finished project. They identify problem areas and prescribe ways of solving them. This is one of the effective methods of identifying problems.
What does UX audit handle?
A UX audit is an essential element in the success of your website. On this basis, you can continually improve the user experience of your website. A UX audit focuses on user orientation and locates your website or app in a competitive context.
Thanks to the UX audit, you can:
- Raise the conversion rate. A UX audit identifies all weaknesses and provides recommendations on how to fix them in the long term.
- Ability to act quickly. You can eliminate critical conversion-killing factors and usability issues with a UX audit in no time.
- Find out the cause of declining support requests. It becomes possible to identify problem areas that can be improved in the system to save your help desk resources. This keeps the company valuable time and money.
- Identify competition at a click away. UX audits focus on user orientation and locating the website or application in a competitive context.
A UX audit examines the user experience of a digital application in terms of usability, intuitive usability, and information architecture. Problem areas are identified, and recommendations for action are generated.
The audit process
To check whether a website is meeting your goals, you need to know your users’ goals and your company’s goals. At the beginning of a UX audit, the focus is often on a specific problem or user goal.
If Google Analytics or a similar web analytics tool is installed on the site, let’s look at the data. This way, we can see if there are any outliers, such as bounce rates at a certain point. It also helps to see what pages users are coming from and where they are coming from (regular search, social media posts, etc.). There are various reasons for low conversions. They have one thing in common: they hurt business.
The speed of a website or application significantly impacts user interaction. If an app performs well enough, the user is kept from the app. This is one of the reasons for negative conversions. You can tell more accurately after a full diagnostic. Dealing with such a problem on your own will be difficult.
These are the basic steps that are needed to determine the conversion problems of sites. Professionals should perform the audit. A specialist will be able to evaluate several competitors. Examine the site, the number of visits, and search keywords. Only after the complete collection of data can we analyze the site and identify problematic sites.